From Advertising to BrandErgonomics
Advertisers and marketers today already have a keen awareness that the customer buying experience has changed significantly. Technology trends over the past decade have reshaped communications between...
View ArticleWhy Mobile + Social Media Matter for B2B Marketers
By 2013, more people will be using mobile phones than personal computers to get online. For B2B marketers, this information has some important implications. Consider that a high percentage of the...
View ArticleStorytelling and the Art of Writing Resonant Copy
What can storytellers teach us about copywriting? Good stories, like good ads, are written for the reader; they are built on an understanding of the needs and aspirations of the audience. They address...
View ArticleMy Favourite Gin Now Costs 40% More. I’m Shaken, Not Stirred.
Of all the Mad Men-style vices I could indulge in while doing this job, the only one I embrace is the love of a good martini. After a day of whiplash-inducing deadlines, there really is nothing like...
View ArticleWeb Cookies: Wholesome or Privacy Hazard?
What's your opinion on cookies and how they might be regulated? Does your opinion change, depending on whether you're viewing them as marketer or a regular web user? Join the conversation. Read more
View ArticleThe Web Is Dead! Long Live Mobile (and TV)
Tablets and smartphones are rapidly evolving as the primary tool for us to consume messaging, social and edutainment media. This has caught even Internet vanguards such as Google and Facebook off guard...
View Article2D Code, or Not 2D Code, That Is the QR Question
QR codes (aka 2D Barcodes) aren't new, and yet they remain shrouded in uncertainty. Most marketers understand the theory behind QR code technology, but many are unsure of how exactly it works, or when...
View ArticleMore Data? How About More Insight? [20 New Charts for Modern Marketers]
There’s a lot of talk about big data these days. But too much data can be overwhelming. As marketers, what we need is more knowledge. More insight that is strategic and actionable. With the help of our...
View ArticleModern Marketing: Where Scientist and Artist Become One
The growing prominence (and accessibility) of marketing analytics tools have put the spotlight, rightfully, on the customer. These tools tell us how customers behave on our websites, in social media,...
View ArticleThe Savvy Marketer’s Guide to Modern Email Design
Almost half of all emails today are opened on a mobile device. If your marketing emails are not optimized for mobile, you're likely throwing away these opportunities to connect with your buyers....
View ArticleFrom Classy to Trashy, Marketers Make the Most of the Royal Arrival
While it seemed like the whole world waited with bated breath for a new prince or princess to arrive, marketers jumped at the chance to harness the hype to promote their brands. I have to admit, I was...
View ArticleDon’t Hate the Social Media Haters
I had to wonder, can negative responses on social media hurt your brand? Here are a few convincing examples of turning negative feedback into positive actions. Read more
View Article7 Key Takeaways from INBOUND 2013
Last week I attended INBOUND 2013, HubSpot's annual conference for inbound marketers. This year, 5,300 marketers descended on Boston for 3 days, and the energy was palpable. The keynote line-up alone...
View ArticleAdvice To A Young Marketer
If you're just starting your career in marketing, we'd love to know if you feel well prepared for your new career. Are there things you wish they'd told you in marketing school? Read more
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